Recovered Value = Audience × Travel Rate × Capture Rate × ABV × Effective Markup × Share
| Phase | Default Setup | Default Sub/mo | Rights Holder % | TA % | Use Case |
|---|---|---|---|---|---|
| Phase A: Activation | $0 | $0 | 3.0% | 3.0% | Proof, volume, data |
| Phase B: Control | $5,000 | $500 | 3.8% | 2.3% | Major events, portfolios |
| Phase C: Infrastructure | $25,000 | $15,000 | 4.5% | 1.5% | Membership, enterprise |
Setup fees and subscriptions are editable per event. Phase selection sets defaults.
Capture rate grows annually (capped at 25%). Member base compounds. Setup fees apply to new events each year.